Here’s your personalized Lightworker Social Media Strategy!
To show up on social media the way you want to, you need to take these three actions:
REDUCE + REFUSE + ROCK ON
You’re probably wondering how you can make that happen. Don’t worry. The 3-step strategy I’m going to share is exactly what you need in order to show up on social media in a way that FEELS RIGHT to you.
So here’s the deal. Bottom line is… you’re Superwoman! What takes most people two days to do, you do in one. Your ability to multitask is enviable. People often comment on how they wish they had even an ounce of your energy.
But being seen this way isn’t why you do what you do. For as long as you can remember, you've felt the pull from your Soul to help people, to make the world a better place, to create beauty with your every breath…
No matter what it is, you truly feel like you were put on earth to do this Lightwork. You feel utterly alive when you do it, and you can’t imagine yourself doing anything else.
But when it comes to talking about what you do (ie: sharing your soul work on social media) some pretty ugly stories run through your head.
Your perfectionistic tendencies make you believe it’s better to over-prepare and make sure you’ve thought of all the worst case scenarios. But the paradox is that even when you’re meticulous, you still think you could have done better. So why set yourself up for failure by talking about your work on social media, right?
FYI, these are your imposter syndrome gremlins talking. They’re the ones that make it so hard for you to share your work and connect with people on social media. Combine these guys with how confusing social media can feel, and it can all feel like too much.
But the idea of NOT doing this work is even more soul-crushing because, well hey, this is your Soul’s work.
Lucky for you, you can let these worries go...
because I’m going to show you the exact three-step strategy I use to help my private clients overcome their social media mindset monsters.
By following your tailored social media strategy, you’ll understand how to put your important soulful message out there.
When you implement this strategy, you’re taking the steps to make your vision a reality, whatever it may be: finding more soul-aligned clients, filling your life-changing programs, or actually doing the work that lights you up!
Plus, you’ll feel fulfilled every day knowing you’re speaking your truth.
Now for Your Customized
3-Step Lightworker Social Media Strategy
This is where your social media communication confidence gets amplified. Below are 3 important strategies that equate to your unique social media strategy.
Carefully read through each —pause when you need to — letting the tips and concepts sink in.
Hot tip:
I HIGHLY RECOMMEND BOOKMARKING THIS PAGE SO YOU CAN REFER TO IT IF DOUBT EVER KICKS IN… OR SCROLL TO THE END TO DOWNLOAD THE PDF.
1. To Rock On…GATHER EVIDENCE!
Without you even realizing it, for some time now, you've probably been convincing yourself that even though you do so much, you could still do more and you could even do better.
It may have started out as socially acceptable acts striving for excellence... because that’s the message women get, right? We should be able to care for our family, make a lot of money, clean the house, and look good while doing it all.
Take comfort. You aren’t to blame for your skewed expectations. Women are generally socialized to not be satisfied with who they are.
But in order for you to make your Lightwork shine through your inspirational social media posts, you need to shift those old thought patterns.
And the best way to swap imposter syndrome for confidence is to gather a new kind of evidence because...
Confidence comes from evidence.
So throw on your Sherlock hat and start gathering the sort of evidence that convinces you of your self-worth. Evidence that teaches you that:
1. You can trust your intuition, or what I like to call your Soul’s voice.
2. You don’t have to do it all well, or at all, for that matter. This includes social media.
These work hand in hand. The more you start trusting your intuition, the more you’ll understand that you’re already enough.
So how do you learn to trust your intuition?
Create space for silence. Even 5 minutes goes a long way. Go for a walk, carve out ME-time, and make your soul a priority.
Take time to understand what your soul’s voice sounds like. It might speak to you in bodily sensations, emotions, quiet whispers, coincidences, all of the above, or none at all. But once you start understanding your Soul’s unique voice, you’ll be able to act on it and start building that evidence.
And now, my dear, let’s tackle those imposter syndrome gremlins...
Let me tell it to you straight:
“No” is a complete sentence.
You have permission to say “no” to doing it all on social media.
This applies to the idea that you should be using all the social media spaces — Pinterest, Instagram, Facebook, TikTok… — and that you need to be rocking them all — take perfect pictures, use the right fonts and colors, yada yada yada —
No.
Focus on one space and when you’re there, focus on one type of content. I give you a bunch of ideas on how to do this in the strategies below, so don’t worry. I got you.
You can also say “No!” to unrealistic posting expectations. If you made a posting plan, it’s okay to change your mind. Create a realistic posting schedule. Again, this isn’t based on what you think SHOULD be an appropriate amount of posts in a week or month. This is based on what feels right. And the more you start gathering evidence that you can trust your intuition, the easier it’ll be to understand what the right amount is.
And if all this still feels overwhelming, ask for help! You don’t have to do it all on your own. Hire a social media manager or virtual assistant. Give a kid a part-time job by asking them to find Canva images or to create them.
Say “no” and do less, and you’ll create more space for self-trust to come through.
2. To Rock On… FIND YOUR EASE.
There’s a lot to consider when deciding how you’re going to share your Lightwork on social media. And with all this strategizing, it’s really easy to get stuck in analysis paralysis.
But perhaps the most important factor to consider before you choose a social media space is how you FEEL there and whether or not it gives you a sense of SAFETY, EASE, and ENERGY, or what I call, your SEE Factor.
I see social media as any other social space.
And when you consider the physical spaces you feel more drawn to, you’ll notice that they often give you a sense of safety, energy, and ease (vs. unsafe, depleting, and stressful/overwhelming). Knowing this, you can start examining what virtual spaces also feel this way.
Here’s why it’s worth considering your SEE Factor:
The main reason you want to use social media is to connect with people who need your Lightwork. When you’re using social media in a way that’s in flow with your life, and feels energizing, you’re going to connect and communicate in a way that’s much more authentic. When you consider your SEE Factor, you’ll increase the potential of this happening.
So let go of the idea that you should post in certain places. Instead, when deciding where you want to post (ie: Facebook, Instagram, TikTok, YouTube… stories, newsfeed, groups...) consider what spaces feel most energizing, provide a greater sense of ease, and make you feel the safest.
For a deeper dive into what this looks like for you, keep an eye on your inbox. I’m going to send you the SEE Factor worksheet that’ll help you find social media spaces that are right for you. Be on the look-out for it!
3. Take ACTION…
REDUCE + REFUSE!
Here are some messaging and content creation tips to help you put that into practice right now.
MESSAGING
In order to create content your soul can get behind, it’ll be helpful to get clear on the 3 to 5 points you want to communicate. These points are connected to your Lightworker message (ie: your mission and what you’re passionate about), and will probably come from your core teaching, core inspiration, and core service. Don’t worry if you have less than 3 or more than 5 points. As long as you have an idea of the message you want to share, you’re golden.
CONTENT
When creating content, my dear, don’t worry about doing it all. There are three types of social media content that you could create: written captions, photography (or designed images), and videos (live and recorded).
Reduce your expectations and focus on one type of content!
Once you understand your SEE Factor and you’ve decided what social media space you want to use, you’ll have a better idea of what content is possible. Then, from here you can look at your personal content preferences and create in a way that’s in flow and brings you ease.
For example, if you feel more at ease with just writing, you can focus your energy on Facebook or LinkedIn. You don’t need to add photos with your captions in these spaces.
If you enjoy photography AND writing, Instagram is also an option.
If you want to add video, you can create them in all of the above, and of course on YouTube as well.
But remember:
When focusing on one type of content, focus on ONE social media space too!
Say NO to doing it all on social media!
And then watch when what you ARE focusing on FLOURISHES!
But above all…
Ease into these strategies.
Here’s how I suggest you approach this part of your Lightwork:
I’ve given you a lot of information, but don’t feel like you need to do everything at once. I work with people for weeks and months on this stuff. It takes time to integrate.
Since you’re a part of my community now, I’m going to help you keep showing up so you can implement the strategies. From now on, I’ll help you make more sense of the big picture, so you can maintain your energy and connect in ways that feed your soul, and the souls who need you.
But if you’re ready to speed up your social media game even more, join my 8-week program, Soul to Social, where you’ll integrate even more soulful strategies and exterminate loads of those imposter syndrome gremlins.
Soul to Social is designed to help you make more sense of the big picture, so you can maintain your energy AND connect in ways that feed your Soul, and the Souls who need you.
Because now is the best time there possibly could be to make your Lightwork shine.
Hey! I’m Josette...
and I know from personal experience how hard it is to do your Lightwork when those imposter syndrome gremlins keep creeping in.
Before becoming a full-time energy worker and visibility coach, I was a language teacher/teacher-educator. And despite all my qualifications and the positive feedback, I spent most of that 12-year career doubting my competence.
After having an anxiety attack in front of my teacher-trainees, I knew things had to change. I discovered that not trusting myself was my biggest obstacle. When I learned how to do this (it’s still an ongoing practice), I knew it was time to leave my teaching career to focus on helping women learn how to trust themselves too because I’m convinced that when women fully step into their soul callings, positive shifts happen in the world.
I’m so freaking grateful I get to share MY soul work with you. We’re connecting here, beautiful soul, because those gremlins are no longer ruling the show. And this is possible because of this unique approach I’ve developed. I’ve combined:
My training in social and emotional learning and energy work
My 12-year blogging experience and passion for writing
My love affair with social media and tech
And the hundreds of hours spent helping communities of teachers learn how to reflect on their teaching;
to help you understand how your online presence can be a vehicle for deepening self-trust and confidence.
It’s YOUR TIME to shine. And I’m ready to help you connect with all those beautiful souls just waiting to receive your very important message.
Let’s do this!
Join my Soul to Social program now and
let’s get you RESULTS.
Prefer to read your results on your computer, or perhaps on paper so you can read them over and over again?
Click HERE to download the pdf version of your results.