This is where your social media communication confidence gets amplified. Below are 3 important strategies that equate to your unique social media strategy.

Carefully read through each —pause when you need to — letting the tips and concepts sink in.

Hot tip:

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Without you even realizing it, for some time now, you've probably been gathering evidence that you’re a low-key fraud. It may have started as socially acceptable self-criticism… because, hey, women aren’t generally applauded for talking up their game, am I right?

As crappy as that is, you can also take comfort in it. You aren’t totally to blame for your fears about playing big. Women constantly get messages to tone it down or to look outside themselves for answers.  

But in order for you to make your Lightwork shine through your inspirational social media posts, you need to shift those old thought patterns. 

And the best way to swap imposter syndrome for confidence is to gather a new kind of evidence because...

So throw on your Sherlock hat and start gathering the sort of evidence that convinces you of your self-worth. Evidence that teaches you that:

1. You can trust your intuition, or what I like to call your Soul’s voice.

2. The work you do, the skills and knowledge you already have, and the way you talk about all this on social media is good as it is.

These work hand in hand.The more you start trusting  your intuition, the more you’ll understand that you are already enough.

Create space for silence. Even 5 minutes goes a long way. Go for a walk, carve out ME-time, and make your soul a priority. 

Take time to understand what your soul’s voice sounds like. It might speak to you in bodily sensations, emotions, quiet whispers, coincidences, all of the above, or none at all. But once you start understanding your soul’s unique voice, you’ll be able to act on it and start building that evidence.

Yup, that’s right. Where do you think that 4th grader learned how to play that video game or climb those monkey bars? It wasn’t from a 45-year-old person with 20 years of gaming or playground experience, let me tell you. 

When you put it in that perspective, don’t you feel lighter? I mean, all you need to know is a bit more than the other person. This is what teaching and learning is all about. 

It’s not a race to prove how much more knowledgeable or skilled you are. It’s about helping the soul on the other end feel heard, understood, and nourished. You already have what you need to do that right now.

And if the person on the other end sends you a direct message or leaves a comment asking something you don’t know the answer to, all you need to say is, 

“I don’t know.” 

If you have the energy for it, you can add, “Let me get back to you.” And if you don’t know the answer and don’t have the energy to look into it, refer them to someone who does know. There’s nothing wrong with this. Successful people do this all the time.

Practice saying “I don’t know” in your daily life and you’ll start feeling waves of relief. 
It might be uncomfortable at first because you’ve spent years believing people will judge you. But remember, confidence comes from evidence. 

You’ll most likely hear something like, “No problem!” Believe them! 

Once you start gathering the evidence that they’re okay with you not knowing the answer on the spot, you’ll notice a shift. You’ll start to appreciate what you do know, and when you feel an urge to learn something new, it’ll be from a place of curiosity rather than scarcity. This is where confidence starts to grow.  

I know what you’re thinking, “If I tell them that I don’t know, how can I really know they won’t think I’m a failure?” Well, the answer is, you won’t really know. 

The truth is YOU need to know you AREN’T a failure. 

Once you start giving yourself some space from your inner-thought gremlins, you’ll start to build a relationship with your soul’s voice.

There’s a lot to consider when deciding how you’re going to share your Lightwork on social media. And with all this strategizing, it’s really easy to get stuck in analysis paralysis.

But perhaps the most important factor to consider before you choose a social media space is how you FEEL there and whether or not it gives you a sense of SAFETY, EASE, and ENERGY, or what I call, your SEE Factor. ​

I see social media as any other social space. 

And when you consider the physical spaces you feel more drawn to, you’ll notice that they often give you a sense of safety, energy, and ease (vs. unsafe, depleting, and stressful/overwhelming). Knowing this, you can start examining what virtual spaces also feel this way. 

Here are some messaging and content creation tips to help you put that into practice right now. 

MESSAGING

In order to create content your soul can get behind, it’ll be helpful to get clear on the 3 to 5 points you want to communicate. These points are connected to your Lightworker message (ie: your mission and what you’re passionate about), and will probably come from your core teaching, core inspiration, and core service. Don’t worry if you have less than 3 or more than 5 points. As long as you have an idea of the message you want to share, you’re golden.

CONTENT

When creating content, my dear, don’t worry about your credentials. 

Leave that for a tiny section at the end of your About page. Instead, focus on talking about experiences related to your soul work. Speak to the problem your community has, the outcome those souls are looking for and the fabulous solutions you provide. 

1. Share lessons.

Take your most poignant learning moments and turn them into a lesson (ie: strategies and tips that your community would appreciate). No matter what you tell yourself, you ARE knowledgeable. Take that knowledge and share it in bite size, social media friendly tips and lessons.