To light up social media the way you want to, you need to take these three actions:

BE PERFECTLY YOU + BE PERSISTENT + GAIN PERSPECTIVE

You’re probably wondering how you can make that happen. Don’t worry. The 3-step strategy I’m going to share is exactly what you need in order to show up on social media in a way that FEELS RIGHT to you.

because I’m going to show you the exact three-step strategy I use to help my private clients overcome their social media mindset monsters.

By following your tailored social media strategy, you’ll understand how to put your important soulful message out there.

When you implement this strategy, you’re taking the steps to make your vision a reality, whatever it may be: finding more soul-aligned clients, filling your life-changing programs, or actually doing the work that lights you up!

Plus, you’ll feel fulfilled every day knowing you’re speaking your truth.

This is where your social media communication confidence gets amplified. Below are 3 important strategies that equate to YOUR unique social media strategy.

Carefully read through each —pause when you need to — letting the tips and concepts sink in.

Hot tip:

I highly recommend bookmarking this page so you can refer to it if doubt ever kicks in… or scroll to the end to download the pdf.

Without even realizing it, you've probably been convincing yourself that the work you do isn't good enough.

Maybe you started out by striving to improve yourself. Because there’s nothing more socially acceptable than self-improvement, right? Heck, that’s what girls learn from a young age. Comparing ourselves to everyone.  We’re never pretty enough, our grades could always be better, and we should always be nicer…

As crappy as that is, it’s something you can take comfort in. You aren’t to blame for your high expectations and standards. Mass media's been convincing us that we aren't good enough and that we should be unsatisfied with who they are. 

But in order for you to make your Lightwork shine through your inspirational social media posts, you need to shift those old thought patterns. 

And the best way to swap imposter syndrome for confidence is to gather a new kind of evidence because...

So throw on your Sherlock hat and start gathering the sort of evidence that convinces you of your self-worth. Evidence that teaches you that:

1. You can trust your intuition, or what I like to call your Soul’s voice.

2. The work you do, the skills and knowledge you already have, and the way you talk about it on social media is good enough already.

These work hand in hand. The more you start trusting  your intuition, the more you’ll understand that you are already enough.

Create space for silence. Even 5 minutes goes a long way. Go for a walk, carve out ME-time, and make your soul a priority. 

Take time to understand what your Soul’s voice sounds like. It might speak to you in bodily sensations, emotions, quiet whispers, coincidences, all of the above, or none at all. But once you start understanding your Soul’s unique voice, you’ll be able to act on it and start building that evidence.

Yes, it’s true. You simply rock. Even when you create crap, it’s gold. Because that crap is actually gold filtered through your lens of unrealistic expectations. 

So when you create a social media post you feel 50% okay with — alright, let’s go for 80% — you can take comfort in knowing that you’ve hit the mark where most people have probably missed it. While I don’t advocate comparing yourself to others, it does put things in perspective. 

And remember perspective is what you need.

During your search to make sense of social media, you’ve no doubt encountered people promoting the “right” way. They say you need a certain look, a posting schedule, a specific kind of content… And sure, like anything in life, there are effective and supportive actions that’ll help you achieve your goals. 

But the idea that there’s only one “right” way just isn’t true. 

The right way to do social media is YOUR way.  

The more you play with it, the more you’ll find your unique voice and approach. You’ll notice there are social media spaces you enjoy, and others you want nothing to do with. 

The same goes for your posts. You’ll find what feels energizing and in flow. This will be how your soul speaks to the souls out there who need your work. And once you let your Soul start speaking, the people who need you will find you. And follow. 

And I KNOW you want to move ahead. That’s why you’re here. So… ONWARD!

There’s a lot to consider when deciding how you’re going to share your Lightwork on social media. And with all this strategizing, it’s really easy to get stuck in analysis paralysis.

But perhaps the most important factor to consider before you choose a social media space is how you FEEL there and whether or not it gives you a sense of SAFETY, EASE, and ENERGY, or what I call, your SEE Factor. 

I see social media as any other social space. 

And when you consider the physical spaces you feel more drawn to, you’ll notice that they often give you a sense of safety, energy, and ease (vs. unsafe, depleting, and stressful/overwhelming). Knowing this, you can start examining what virtual spaces also feel this way. 

Here’s why it’s worth considering your SEE Factor:

The main reason you want to use social media is to connect with people who need your Lightwork. When you’re using social media in a way that’s in flow with your life, and feels energizing, you’re going to connect and communicate in a way that’s much more authentic. When you consider your SEE Factor, you’ll increase the potential of this happening. 

So let go of the idea that you should post in certain places. Instead, when deciding where you want to post (ie: Facebook, Instagram, LinkedIn, YouTube… stories, newsfeed, groups...) consider what spaces feel most energizing, provide a greater sense of ease, and make you feel the safest. 

For a deeper dive into what this looks like for you, keep an eye on your inbox. I’m going to send you the SEE Factor worksheet that’ll help you find social media spaces that are right for you. Be on the look-out for it!

Here are some messaging and content creation tips to help you put that into practice right now. 

MESSAGING

In order to create content your Soul can get behind, it’ll be helpful to get clear on the 3 to 5 points you want to communicate. These points are connected to your Lightworker message (ie: your mission and what you’re passionate about), and will probably come from your core teaching, core inspiration, and core service. Don’t worry if you have less than 3 or more than 5 points. As long as you have an idea of the message you want to share, you’re golden.

CONTENT

When creating content, dear lightworker, here are a few expressions I want you to repeat to yourself:

This is good enough now. I can change things later. 

I know how much you want to make sure everything you write and say is jussssst right. But when you start to embrace this perspective, you’ll feel soooo much lighter. 

So here’s my suggestion: 

- Set a timer when you’re creating content and don’t go over that time. 

- Click “publish” or “post” even if it doesn’t feel 100% right. There’s always going to be something, so it’s better to just get on with it. 

And if you do notice spelling or grammar errors, here’s the beauty: click “edit” and correct what you caught. 

Or don’t! It’s your choice, and in the grand scheme of things, it’s really not a big deal.